Campaign details
Advertiser: NestléBrand: NestléAgency: S/A LLORENTE & CUENCACountry: Brazil
Research and planningare at the root of each and every communication project. True? Yes true, but when carried out separately (without the obligation, as is so often seen, to support even minimally the ideas behind an initial theory), these two such fundamental actions may also take a project along a totally different path than the one intended. This was exactly what happened with the Dairy for You project, entrusted by Nestlé to Llorente & Cuenca in Brazil, at the end of 2015....