Campaign details
Brand: MonarchAgency: Tin Man
Summary
Yes, Monarch went in to administration in October 2017. 2,000 people lost their jobs and, almost overnight, a 50-year-old company collapsed.
Unfortunately, there were deep financial issues that a consumer PR campaign alone would never fix.
However, in terms of personality-building, perception-changing and sales-increasing, this campaign delivered in spades. We feel this body of work is a great example of blending clever strategy, creative thinking and exceptional execution to create PR gold.
We secured:
- 492 pieces of coverage, with 71 nationals
- Commercial uplift of 700,000 new bookings
- Independent research showed...