Merck: America's diabetes challenge

America's Diabetes Challenge, an unbranded diabetes educational programme from pharmaceuticals company Merck, used events, social media and PR to encourage type 2 diabetes patients to engage with their doctors.

Campaign details

Advertiser: MerckBrand: MerckAgency: GCI HealthCountry: United States

The Situation

Diabetes is a growing epidemic impacting nearly 30 million Americans. In fact, the CDC estimates that as many as 1 in 3 U.S. adults could have diabetes by 2050.

There is limited two-way engagement in the type 2 diabetes (T2D) community; patients are always being "spoken to" – they're told what medications to take, how to eat, and how to live.

Merck was committed to addressing a need for patients and caregivers to articulate their REALchallenges and what it means...

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