Maya Rudolph comes clean about feminine care with seventh generation's 'vajingle'

Seventh Generation, a feminine products brand, launched a jingle-led comical campaign in the US that alerted women to the harmful chemicals included in most of their feminine care products.

Campaign details

Advertiser: Seventh GenerationBrand: Seventh GenerationAgency: Allison + Partners, 72 & Sunny and The Media KitchenCountry: United States

Situation

Panties for that time of the month. "Smart" tampons. Period subscription boxes. The $15 billion feminine care industry is all the rage among marketers and no longer a taboo topic. However, what we aren't talking about are the chemicals found in conventional feminine care products that women are putting next to and inside of their bodies, many of which are potentially harmful to their health.

As part of its 2016 brand campaign, Seventh...

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