The League of Leagues had been a very successful campaign, although it had a fundraising objective, it once again placed cancer at the top of Peru's public health agenda in a very complicated context. In addition, in the midst of a pandemic, it managed to get more than 20,000 people to schedule an appointment to carry out their preventive cancer check-ups.
The task
Cancer is one of the leading causes of death in Peru. Before the pandemic, 40,000 new cases were diagnosed annually; in 2021, one year later, the incidence of the disease increased exponentially because the population stopped having...