Campaign details
Advertiser: LG ElectronicsBrand: LG ElectronicsAgency: OgilvyCountry: United States
Situational Analysis
What's a removable battery? If you had asked me this a year and a half ago, I would have said "I have no idea." I frequently found myself handing my iPhone to bartenders to charge it quickly, or trying to figure out how I would catch an Uber after my phone died. Today, I stand with an Android phone. This was no easy feat, but with support of friends and family, I have traded in my iPhone for one with a...