Situation Analysis
India is one of the most competitive automobile markets in the world. With a deluge of content and similar product features being offered by competing brands, marketers need new strategies to engage customers. In India's 75th year of independence, Hyundai's PR team found the answer in creating an experience 'beyond mobility' for the 17 best auto journalists with the theme 'On Top of the World - The Kargil Challenge'.
We are living in times of content deluge, with consumers receiving content through all avenues possible - offline media, TV, OTT, social media et al. Audiences' attention...