Campaign details
Advertiser: HoneywellBrand: HoneywellAgency: Weber ShandwickCountry: India
Statement of the problem
In the state of Telangana, India – home to 35 million of India's 1.3 billion people – more than 70 percent of the surface water is contaminated by human, agricultural and industrial waste, while groundwater contains high levels of fluoride and salt. These causes, paired with ineffective private drinking schemes, force people to rely on increasingly depleted and contaminated water sources, causing preventable water-borne diseases. In fact, water and sanitation-related illnesses account for 70-80 percent of disease, including fluorosis, in the...