Summary
Following the UAE Government's approval of the COVID-19 vaccine, the immediate challenge was to boost vaccine confidence in communities and counter public cynicism. For the campaign to be a success, it required concerted efforts across different stakeholder groups and clear communication strategies for target audiences.
To support the UAE's objective as a COVID-free nation, APCO with G42 Healthcare, designed a powerful public health campaign that has made the country the most vaccinated nation in the world today, with more than 90% of the population fully vaccinated. Meanwhile, the UAE tops Bloomberg's Covid Resilience Ranking, proving its success...