Campaign details
Brand: FloridaAgency: rbb Communications
The situation
With more than 1,000 new residents moving to Florida every day who may have never been through a hurricane, it is imperative that Florida's largest utility, Florida Power & Light Company (FPL), effectively communicate storm preparedness messages to educate and avoid complacency with the public. To make an appeal to both customers and emergency partners alike, FPL leveraged the 25th anniversary of mega-storm Hurricane Andrew, which decimated South Florida in August 1992. The campaign, which prioritized video as the vehicle to deliver the emotional connection, became the...