In Brief
In Facebook's darkest times, this campaign - a celebration of the inspirational groups Facebook enables - gave the brand an opportunity to tell its story in a positive light.
What's more, a PR agency conceived, created and delivered Facebook's first ever cinema feature film. A film that garnered over 80 pieces of quality coverage and was viewed over 750,000 times through editorial channels.
These stories - of young people using Facebook to bring together people to achieve something in real life - became the brand's most positive story of the year and inspired the backbone of its communications...