Campaign details
Advertiser: eBayBrand: eBayAgency: achtung! GmbHCountry: Germany
Task
"Tatort": a German institution.
On Sundays at 8:15 p.m. up to ten million people sit in front of the television to watch Germany's most successful crime series. Many of them do this simultaneously on a second screen. Hardly any other TV series attracts more attention on Twitter. Hundreds of thousands of people tweet or enjoy the cheeky #Tatort comments. Relevance and topicality for millions!
Challenge
But how can an online marketplace like eBay exploit this Sunday hype and, at the same time, show how...