Campaign details
Advertiser: Bayer Animal HealthBrand: Drontal and AdvantageAgency: PegasusCountry: United Kingdom
The background
Bayer Animal Health has two key products in their companion animal parasite portfolio; Drontal, a brand leader in worming tablets for cats and dogs and Advantage, a spot-on flea treatment, which is a challenger in the market place. In 2016, Bayer wanted to pair Drontal and Advantage together for the first time in a new campaign to offer consumers a comprehensive parasite protection solution.
Pegasus was tasked with developing a new creative platform for this campaign, one that could...