Campaign details
Brand: DETRAN SP
This article has been translated from Portuguese using Google Translate. Download the original here."Time does not cure. It only helps to come through with a pain that has no name", said Gladys Ajzenberg, a Brazilian mother, about her sensation of losing her child to an evil that kills 40 thousand people per year in Brazil, more than 100 a day: road traffic disasters. They are between the 10 major causes of death in the country.
Beside that, there is another huge statistic to be seriously considered: 94% of the...