Dell Technologies: Social selling experts – the salesperson becomes the influencer

Monday Comms, a communications company, increased sales leads for Dell by transforming the company's sales colleagues into influencers with the Social Selling Experts program.

Neil Patel, Richard Branson, Sheryl Sandberg, Simon Sinek, Kayla Itsines, Chiara Ferragni, and many more...

The common denominator? Influencer!

Frequent activity in the digital sphere, quality and thoughtful selection of the content provided help us to trust them and use their knowledge and recommendations, as well as in purchasing decisions.

Challenge

People like to buy, they don't really like sales people and they listen to influencers.

How do these mechanisms work in B2B? Well... we don't love sales people.

Contact with the salesperson

Contact with the influencer

People think that they don't need a salesperson. 70% of B2B clients...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands