Executive Summary
Objective
Today, kids in underserved communities don't get the oral care they need, creating a smile gap. Crest and Oral-B arecommitted to Closing America's Smile Gap by tackling theissues and barriers that contribute to poor oral health inunderserved kids– access, education, and representation – and want to ensure kids' oral health inequity is addressed from every angle. The Brands had a clear objective: open people's eyes to the fact that not only does the smile gap exist, but that millions of kids don't have access to the basics – such as a toothbrush...