Campaign details
Advertiser: CotyBrand: CovergirlAgency: Marina Maher Communications (MMC)Country: United States
Understanding The Cultural Shift of Beauty and Who The Consumer is Today
From today's idiosyncratic models to plus-size becoming a norm, the definition of beauty is constantly changing. Gen Z and millennials are key drivers of one of the most important shifts of all – redefining beauty to be more inclusive and diverse than ever.
Many forms of self-expression were once considered sub-cultures, such as men wearing makeup, but now they are mainstream (thanks to social media). Couple this phenomenon with an...