Campaign details
Brand: Confederation of Finnish Industries (EK)Agency: Miltton
1. Objectives
- Create a campaign that speaks against discrimination and brings a new angle into an already active discussion.
- Speaks directly to employers and employees at the workplace, without creating a division or pointing blame.
- Provides employers with concrete tools to tackle discrimination, in addition to pointing out discriminating attitudes.
2. Approach
The Confederation of Finnish Industries represents the Finnish employee sector. For them, a natural angle into the discussion on discrimination was work. For them, the benefits of a non-discriminatory work life would also be for the...