Coca-Cola & KASHF Foundation: Women Entrepreneurship Program

Coca-Cola, a soft drinks brand, improved the lives of women in Pakistan by partnering with microfinance institution Kashf Foundation.

Campaign details

Advertiser: The Coca-Cola Export Corporation, Pakistan Branch

Situation Analysis

Women do 66% of the world's work but only earn 10% of the world's income. Despite the meager income they reinvest 90% of their income back into the family. Women are the bearers of the next generation; research asserts that female empowerment is not only inherently good for societies as a whole but women as agents of human development facilitate the very environment in which gender-equality results can be best achieved for children and future generations.

Pakistan's population consists of 49.8% women and they undergo a higher incidence...

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