Canola Council of Canada: Putting canola oil in every Indian kitchen

The Canola Council of Canada, an industry association, used PR, influencers and social media to boost the reputation of canola oil in India and grow sales.

Campaign details

Advertiser: Canola Council of CanadaBrand: Canola Council of CanadaAgency: EdelmanCountry: India

Executive summary

In the on-going battle between health and taste, canola oil has shown that there can be two winners!

Faced with entrenched consumer mindsets and stiff competition from traditional cooking oil, canola oil made a late entry into India's crowded edible oil market. We were asked to promote its use and acceptance in a market which was cluttered with brands clamouring for consumer attention and staking their claim as a "healthy oil".

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