Burgundy Wine Board: Back to Bourgogne

Burgundy Wine Board, a non-profit for the professions of winemaking, launched a program in the US that engaged a carefully curated group of writers who possess the influence to affect and change industry perception.

Campaign details

Advertiser: Burgundy Wine BoardAgency: Sopexa USA

Campaign Overview

To distinctively position Burgundy Wines in a competitive market, and meet the Burgundy Wine Board's sales goals in the USA, Sopexa, the global agency for food and wine, launched a program that engaged a carefully curated group of writers that possessed the influence to affect and change industry perception.

Through highly targeted messaging campaigns, we used this set of influencers to create authentic and memorable stories, implementing a strategy of shareable experiences that helped build new trade communities.

The objective was to disrupt conversation, rediscover and...

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