Campaign details
Advertiser: Air WickAgency: Frank PR Australia
Assignment overview
In 2015, Air Wick tasked Frank PR (FPR) to develop a PR campaign for the launch of the brand's new Life Scents range. Given that home fragrance has no natural media home, the campaign needed to be innovative and creative, in order to attract mainstream media attention.
The Challenge
The challenge with Air Wick Life Scents – Australia's first 'evolving' home fragrance (i.e. once released, the scent in the air evolves over time meaning you experience three different smells over a period) – is that the concept...