Campaign details
Advertiser: AdobeAgency: Golin
Overview
Situation analysis
Adobe knows that creative inspiration doesn't just happen in front of your desktop. The brand's challenge was to show creatives that bringing that inspiration to life isn't bound to a computer on a desk either. To answer this call, Adobe asked Golin to develop a social-first program that enlisted the help of six social media famous artists to champion the creative possibilities of the mobile-to-desktop workflow. Many of the artists in our audience are already Creative Cloud users; most are highly skilled in and familiar with the desktop products....