5Rights: California Kids Code & California Age Appropriate Design Bill

Bryson Gillette launched an earned media campaign in California to compel key decision makers to support a precedent-setting new law in California and hold Big Tech companies accountable to kids.

California Kids Code & California Age Appropriate Design Bill Summary

The internet, and social media in particular, was not designed with kids, teens, and young people in mind. This became abundantly apparent when, in late 2021, internal research from Instagram showed that 1 in 3 teen girls said that Instagram made their body image issues worse. Bryson Gillette, working as a part of a coalition of reform organizations led by the 5Rights Foundation, executed an earned media campaign to compel key decision makers to support a precedent-setting new law in California.

In September 2022, California Governor...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands