Rouge FM
Agency: Bleublancrouge
Section I — Basic information
Business Results Period (Consecutive Months): August 1, 2011 - December 31, 2012
Start of Advertising/Communication Effort: August 18, 2011
Base Period as a Benchmark: August 2010
Section II — Situation analysis
a) Overall assessment
With the arrival of the new PPM survey method, it became clear that Quebec radio station RockDétente had experienced a drastic decline in its audience by the fall of 2008 compared to its main competitor, Rythme FM. Despite several changes in the musical content to induce vitality, and several attempts to innovate through...