Revolutionising product testing and optimisation with Artificial Intelligence: Going beyond traditional product testing

Hoshang Dotiwala and Jason Cohen

NielsenIQ BASES worked with Gastrograph AI to discover if AI can provide sensory guidance for optimising products in the food and drinks category in India.

What do a driverless car, a drone delivering a package at the top of a skyscraper, a robotic instrument performing surgery and a robot amusing the elderly all have in common with each other? Artificial intelligence! As a unique combination of science and cutting-edge technology, AI is revolutionising the practice of product testing and/or optimisation in the foods and beverages category. The AI produces results via machine-learning and continuous training of millions of sensory interactions from across the world, taking the researcher onward and beyond traditional testing. Drawing learning from an empirical data-set, the AI predicts liking on behalf of...

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