Revive: Beat the Heat

Sports drink Revive employed a gamification campaign based on stripping off clothes on mobile, social media and on-ground interactive activations to persuade young consumers in Vietnam to try its Salted Lemon flavour and ignite volume growth.

Campaign details

Brand: Suntory Pepsico / ReviveAgency: Wunderman Thompson Vietnam

Strategy

After an ordinary sales performance in 2018, Revive used an innovative cross-mobile integration strategy and turned around sales, to register a 7% increase in 2019. What made our mobile mediums strategically customised were the following:

  • On-ground installation customized to be unique because it connected to everyone's mobile device.
  • Social media platforms as a medium heavily focused on the insight that people wear tons of clothes during the summer to protect themselves. We created tons of content posts around this.
  • Influencers marketing as a key medium was...

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