PedidosYa: World Cup Delivery

Online food ordering and delivery service PedidosYa grew awareness in Argentina after the 2022 FIFA World Cup Final, with a fake delivery notice sent to mobile phones.

Campaign video: PedidosYa – World Cup Delivery

Selected creative: PedidosYa – World Cup Delivery

Credits

Creative Agency: GUT Buenos Aires Account Director: Macarena Calvis CCO & Partner: Joaquín Cubría Chief Strategy Officer: Javier Quintero Creative Director: Marcha Bellusci / Nicolás Feldman Creative Manager: Paula Akel Designer: Carolina Vázquez García ECD & Partner: Matías Lafalla / Ramiro Rodriguez Gamallo Executive Creative Director: Juan Pablo Lufrano Film Case Producer: Mora Kexel Founder & Chairman: Anselmo Ramos / Gastón Bigio Head...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands