Lockheed Martin: 'The Field Trip to Mars' (US)

Contains the creative for the 'The Field Trip to Mars' campaign for Lockheed Martin by the agency McCann in the USA.

The story behind the campaign

Challenge

Lockheed Martin has been a part of every American mission to deep space. Ever. But despite accomplishments such as building and flying the actual spacecraft that will take the first people to Mars, emerging companies led by new-age tech personalities were getting all of the attention.

Creative concept

It wasn't enough to claim that Lockheed Martin was going to enable the trip to Mars sooner than anyone expected. After all, people have been hearing that (and seeing it in movies) for years. So, to demonstrate just how far ahead Lockheed Martin was, we wanted...

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