The story behind the campaign
Challenge
285 million people worldwide – 4% of the population – are blind and visually impaired (B&VI). For the last 20 years, there were almost no innovations in communications technology for the B&VI.
Existing digital Braille reading devices rely on piezo-electronic actuators, which make them heavy, bulky and expensive. They weigh around 2kg and cost around $3000. This makes them impractical and most of all unaffordable to the majority of B&VI people; only 5% own such a device – not to speak of the situation in developing countries such as Africa, India and China, where...