Der Tagesspiegel: 'Newspaper Stack' (Germany)

Contains the creative for the 'Newspaper Stack Campaign' campaign for Der Tagesspiegel by the agency Scholz & Friends in Germany.

The story behind the campaign

Challenge

"Der Tagesspiegel" is a newspaper from Berlin that provides a wide range of columns and can normally be bought at kiosks. Our aim was to communicate upcoming news specials.

Creative concept

Instead of creating typical ad images, we wanted to focus on the product. To show that "Der Tagesspiegel" can make people look at relevant topics like the migrant crisis or the US election from a new perspective, we chose to come up with an unusual visual using the the medium itself.

Creative execution

We stacked folded newspapers with very dominant cover pictures on...

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