Alka Seltzer: Film - 'Lifeboat' (UK)

Contains the film creative 'Lifeboat' for Alka Seltzer by the agency Abbott Mead Vickers.BBDO in the UK.

Lifeboat

Agency: Abbott Mead Vickers.BBDO, LondonCreative Director: David AbbottCopywriter: Patricia DohertyArt Director: Greg MartinAgency Producer: Carol PowellProduction Company: Park Village Productions, LondonDirector: Roger WoodburnProducer: Irene DouglasSynopsis:A lifeboat bobs up and down on the ocean. Days pass into nights and the two shipwrecked sailors - one chubby, one emaciated - sit at either end of the boat looking despondent. Time goes on. Cutaway to a glass and two tablets of Alka Seltzer fizzing within. Then only the...

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