adidas: Superstar Ravi

adidas, a sneaker brand, partnered with the family who owns Ravi Restaurant in Dubai and created the iconic adidas Superstar sneakers to reach 3 million across all channels, successfully introduce the new adidas collab, trigger 80% sale of stock and increase social channel followership.

Campaign video: adidas – Superstar Ravi

Read the full campaign case study

Selected creative: adidas – Superstar Ravi

Credits

Creative Agency: Havas Dubai / Red Havas Dubai Art Director (Havas Creative): Alicia McBride Associate Creative Director (Havas Creative): Moemen Metwally Creative Director (Havas Creative): Anshuman Bhattacharya Creative Director (Red Havas): Rusty Beukes Editor (Havas Creative): Misk Al Fekaiki Executive Creative Director: Joao Medeiros General Manager (Havas Creative): Fabio Silveira General Manager (Red Havas): Dana Tahir Senior Communications Director (Red Havas):Razan Karim...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands