- Pedigree achieved best brand, with its Child Replacement Programme and SelifeSTIX campaigns ranking highly in creativity and effectiveness, while its owner Mars was crowned best advertiser.
- Colenso BBDO Auckland, which worked on Pedigree’s campaigns, achieved the top spot for agency, and contributed to the success of BBDO Worldwide as top network.
- The most prevalent campaigns were those in non-profit, public sector and education, as well as transport and tourism....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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