Ralph Lauren: Mobile to store cross-continental campaign
Campaign Details
Brand: Ralph LaurenBrand Owner: L'OréalLead Agency: S4MCountries: Brazil, United StatesIndustry: Luxury retailChannels used: Mobile & apps, Websites & micrositesBudget: Up to 500k
Executive summary
The principal challenge was to target Brazilian tourists on the move across continents who are disconnected from traditional media (TV, radio, print). In order to do so, the target audience was identified and geo-localised around the initial departure area at the international airports terminals in São Paulo and Rio...