Preparing for 2020: Five best practices for marketers
Geoffrey PrecourtWarc
In an address to the 1,000 delegates at the Interactive Advertising Bureau's (IAB) 2014 Annual Leadership Meeting, Bob Liodice identified three "winning" characteristics that distinguish the work of the most effective marketers:
- Big insights
- Purposeful positioning
- Total experience
These attributes were uncovered in a study sponsored by the Association of National Advertisers (ANA) – of which Liodice is president/ceo – and conducted by New York-based marketing strategists EffectiveBrands.
To date, the research behind "Marketing2020: Organizing for Growth" has taken the project to 67 countries – including the...