Introduction
As each of us has experienced in all parts of the globe, it is clear that after Covid-19 there will be no going back, for either consumers or companies, or more broadly, for our society as a whole.
Quite the opposite, in fact: we will see a changed consumer mindset, with both consumers and brands sailing towards the future in complex, uncharted waters.
This demands that companies future-proof their strategies with a brand new set of skills and tools.
For this reason, 17 countries and insight agencies from all around the world, spearheaded by Beyond Research Italy, have joined...