smart: smart web series
Campaign details
Agency: Roncaglia & WijkanderClient: Mercedes-Benz ItaliaCategory: Product Launch/Relaunch/ Trial campaignsCountry: Italy
Background
For the launch of the new smart fortwo and smart forfour and the presentation of the innovative features of the German city car, the client engaged The Jackal. The intention was to stage a fun web series, in which the star talents are the protagonists along with the smart.
The promo and each of the five episodes brought to light in a ironic and lateral way a specific product feature. At the end of each...