Rabobank Valkenswaard & Waalre - Rabobank is looking for Dreamchasers
Agency name: 105 Client name: Rabobank Valkenswaard & Waalre Category: Small budget Campaign
BACKGROUND
Just like their main competitors, Postbank and ABN AMRO bank, Rabobank Valkenswaard en Waalre is experiencing a decreasing growth in the amount of teenagers applying for a new bank account. Even nice gifts cannot help to convince them (and their parents) to become customers.
From research the bank had also found that the Rabobank brand values are not well known amongst the target audience. Over the years they seem to have lost...