Campaign details
Agency: Havas DublinCountry: Ireland
Background
PepsiCo is the world's second largest Food and Beverage Company, comprised of a large number of brands including Pepsi Max and Doritos.
In July 2015, PepsiCo signed a global sponsorship with The UEFA Champions League (UCL). This was the first Pepsi Max and Doritos sponsorship to be activated within Ireland.
As a result, PepsiCo Ireland wanted to leverage this global event to gain more relevance with Irish football fans in a local way.
Crisps/chips are a top snack choice of football fans, and soft drinks one of the top beverage...