smartFORstore - The Experience Commerce
Campaign details
Brand: Mercedes-Benz ItaliaAgency: GRUPPO RONCAGLIACountry: Italy
Background
In the automotive marketplace there are many e-commerce solutions but these are all platforms for car customization or for test drive booking: the purchase process (filling out and signing documents, choosing the loan payment, etc) has to always be handled by a dealer.
On the other hand, the great freedom of e-commerce lies in the possibility to purchase 24/7, whenever and wherever you want, getting home delivery. The weakness of these systems is the lack of a direct contact and the...