Mediawijzer.net: MediaMasters 2011
Client Company Name: Mediawijzer.netBrand Name: Media LiteracyAgency: The IssuemakersCategory: Cause, Charity/Non-profit Marketing or SocialTotal Commercial Communications Expenditure: Under €25,000Country: Netherlands
Background
In March 2011 our team is faced with yet a new challenge. How, in a society dominated by television, games and internet, do you make children aware of the concept of 'media'. How can parents and schools participate in this? Children may seem to have reasonable media skills, but they don't use all the possibilities to the full extent and they underestimate the risks. Intuitively parents and teachers often...