HP: The Palm Sales Apprentice
Agency name: Haygarth Client name: HP (Palm)Category: B2B
BACKGROUND
One year into Palm's re-launch into the UK smartphone market, research showed their purchase consideration only ranked at 4%, compared to main competitors Apple on 73% and Blackberry on 57%. This was hampered by limited budgets compared to the competition and low share of mind amongst O2 retail staff.
With 70% of purchase decisions influenced in store, the importance of staff training & recommendation could not be overstated. However, research showed that only 5% of sales staff considered themselves to have very...