Go Ahead and Cancer Research UK: Together we feel good
Agency name: Dialogue 141 Client name: go-ahead! in partnership with Cancer Research UK Category: Cause or Charity/ Non-profit Marketing
BACKGROUND
The ‘Together we feel good’ campaign is an outstanding example of a brand/charity partnership that added significant value to all those involved in the project. The partnership between ‘go ahead!’ and Cancer Research UK's ‘Race for Life’ successfully leveraged both brands to achieve and exceed their individual objectives: firstly, to drive penetration and awareness, and secondly, to increase participant recruitment.
Despite being a commercial partnership,...