Change4Life: 10 minute shake up
Campaign details
Agency: 23redClient: Public Health EnglandCategory: Cause, Charity/Non-profit Marketing or SocialCountry: UK
Background
The World Health Organisation identified childhood obesity as one of the most serious public health challenges of the 21st century. With 1 in 4 children (aged 2-15) in England estimated to be overweight or obese, and the treatment of obesity-related conditions costing the National Health Service (NHS) £4.3 billion a year, tackling the obesity epidemic was a priority for Public Health England.
Change4Life was set up to tackle childhood obesity in 2009 and was...