Campaign details
Advertiser: Almond Board of CaliforniaBrand: Almond Board of CaliforniaAgency: True CompanyCountry: Italy
Background
Almond Board of California is a non-profit organization that administers the Federal Marketing Order representing almond producers under the supervision of the United States Department of Agriculture.
In 2018 the agency was called to promote California Almonds on the Italian market by developing a campaign whose purpose was to educate people about almond's benefits: almonds are a natural, tasty and easy snack that gives you all the energy you need to fuel your day.
With this goal, we...