Campaign details
Advertiser: 53 Degrees NorthBrand: 53 Degrees NorthAgency: Honey+BuzzCountry: Ireland
Background
For outdoor sports apparel and equipment retailer 53 Degrees North, the summer months are traditionally a very difficult sales period. However, this challenge also presented an opportunity for us to disrupt the industry at a time when our competitors would not be activating. By owning the summer, we would ensure the brand is front of mind for the key sales period (Autumn/Winter) when consumers are going to spend.
The summer months are loaded with festivals of all types; music, arts, racing,...