Agency: Geometry Global Hong Kong
Campaign Strategy
Every year, 1.7 million children under the age of five were killed by diarrhea and pneumonia. Handwashing with soap is among the most effective and simplest ways to prevent this global tragedy. However, getting children to wash their hands properly can be a challenge for developing regions like rural China. Despite China's rapid development, it remains a developing country where public education still falls behind in rural areas. When children aren't taught the importance of simple hygiene measures like handwashing, germs and viruses can easily spread.
Orange Clean is a Chinese brand...