The Summary Statement
Herbal Essences, together with Astro Media Solutions identified a crucial insight involving the Millennial dilemma when it comes to choosing between natural brand shampoos and reframed their experience into a viral, binge-worthy content! With a plethora of brands in the market all claiming to be 'organic' and 'natural', consumers were left confused with filtering which brands are truly authentic. So, we stepped up and leveraged on Astro's creative mastery, digital assets and wide channel distribution to create an original web film, Bunga's Secret Garden. The web film was designed to solve their dilemma by highlighting Herbal Essences...