Campaign details
Brand: Pets at HomeAdvertiser: Pets at Home GroupAgency: Go Inspire GroupCountry: UK
Campaign Overview
Clawing in more spend
Pets at Home already had a popular loyalty programme, Very Important Pets (VIP), but wanted to enhance rewards for members – and their furry friends.
Strategy
By the end of 2018 the VIP club was already a huge success with 7.5 million members and more than 24.2 million pets: 50% of the total UK figure.
The strategy was not to instigate radical change but scale-up and optimise an already popular and engaging loyalty...